During World War II, women in the United States were asked to contribute to the war effort by going to work (i.e in factories or as welders, builders etc). Some people (mainly men) were not happy, with this turn of events, claiming that these women were becoming 'too manly'.
To counter these criticisms, Boeing incorporated hair-styling, dress sense and personality classes for their working women to enhance their FQ or "feminine quotient"
image:skatelog.com
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